Attracting new patients today goes beyond simply providing quality healthcare. Medical care facilities must ensure that their services are visible on the internet as they compete for the attention of prospective patients who research providers digitally.
With Revantage Healthcare Business Solutions, achieving an enhanced online reputation, effective patient participation, and increased service automation becomes possible through our tailored strategic digital solutions. To assist in optimizing patient acquisition efforts, we have outlined three fundamental steps which organizations can pursue.
Patients today conduct provider research before making a decision. As many as 70% of people have been reported to search for care on the internet, with over half of them checking more than three sources.
Healthcare organizations must strive towards presenting accurate data that patients can easily access. Provider’s qualifications, the insurance policies accepted, and appointment scheduling are some of the factors patients consider. Healthcare organizations that incorporate seamless automatic scheduling, accurate databases, and enhanced digital presence will be able to expand their patient base.
Step 1: Centralize and Optimize Provider and Location Data
Ensuring that provider and location data are accurate and consistent across all digital touch points still has the most significant impact on patient acquisition improvement strategies.
Why This is Important:
Healthcare organizations procide information in different systems such as EHRs, Credentialing platforms, and even in-house developed spreadsheets. Administering such data from different sources is cumbersome and error laden.
How to Optimize Provider Data:
Consolidate Provider data: Collect and Merge provider information such as specialties, insurance accepted, geographical locations and appointment schedules into a single relaiable and authoritative provider data repository.
Improve Provider Profiles: Make it possible for patients to make better selection decisions by including photographs, professional detail statements, and video introductions of providers in addition to basic provider details.
Cross Platform Synchronization: Information provided on websites, health directories, search engines and social media profiles should consistent so that patients access the most current available information irrespective of which platform they use.
Healthcare organizations improves their ability to be found and accessed online while enhancing the patient experience by further centralizing and optimizing provider data ensuring new patients can easily locate and choose their preferred services.
Step 2: Enable Automating Provider Data Changes On All Digital Platforms.
Despite keeping the information on their websites up to date, health care providers often fail to revise information pertaining to them on review sites, search engines, and health plan directories. This inconsistency is harmful not only to service providers but also to potential customers who may wish to access their services.
How Automation Affects This:
Minimization of Manual Errors: Information about a provider is always up-to-date as automated processes push real-time updates to all integrated platforms.
Trust Improvement: Trust from patients taking up health care services is enhanced as the automation decreases patient information inaccuracies.
Administrative Time is saved: They can concentrate on better coordinating with patients and attending to them instead of spending unnecessary hours on repetitive tasks like updating different platforms.
Revantage Healthcare Business Solutions provides cost-efficient Virtual Administrative Assistants that help in listing and provider data updates as well as other associated clerical work. Our specialists know how to utilize technology in streamlining these processes which helps in achieving the goals while reducing the work given to the staff.
Step 3: Allow Easy Access By Integrating Online Appointment Booking
Patients expect appointment booking to be available online, with access to real-time self-scheduling leading to greater engagement and reduced no-show rates.
Why Online Scheduling Matters:
Reports suggest that patients are ready to switch providers if they don’t have the option of booking appointments online.
Patients prefer booking eases their workflows. It minimizes calls which allows staff to focus on in clinic work.
Online booking increases the chances of being seen by new patients as its integrated with health plan websites and search engines, thus improving patient acquisition.
Unlike most providers who allow booking on their website, very few extend this capability on external sites where patients look for care. Revantage Healthcare Business Solutions assists organizations with implementing self-scheduling solutions that interact with EHR systems and third party health directories ensuring ease of booking.
Expand Your Reach, Grow Your Practice
Targeted ads and other forms of media should be used for new patient acquisition. In order to better engage with patients, healthcare providers must improve data management, automate data updates across platforms, and enable online booking. This will improve patient engagement, operational efficiency, and improve the number of patients serviced.
Specialized in managing virtual administration and patient engagement solutions, we are dedicated to enhancing the online presence of healthcare providers at Revantage Healthcare Business Solutions.
Hope you’re ready to increase your patient workload! Call us today so we can discuss how our digital options can help your practice grow.
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